Instant The Story of Polaroid

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By Christopher Bonanos

“Instant photography at the push of a button!” During
the 1960s and ‘70s, Polaroid was the coolest technology
company on earth. Like Apple, it was an innovation
machine that cranked out one must-have product
after another. Led by its own visionary genius founder,
Edwin Land, Polaroid grew from a 1937 garage startup
into a billion-dollar pop-culture phenomenon.
Instant tells the remarkable tale of Land’s one-of-a-kind
invention—from Polaroid’s first instant camera to hit
the market in 1948, to its meteoric rise in popularity
and adoption by artists such as Ansel Adams, Andy
Warhol, and Chuck Close, to the company’s dramatic
decline into bankruptcy in the late ‘90s and its unlikely
resurrection in the digital age. Instant is both an
inspiring tale of American ingenuity and a cautionary
business tale about the perils of companies that lose
their creative edge.

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